My favourite tools for building your brand.

Design, Marketing & Digital Studio

Building brands that resonate through deep listening, intuitive design and authentic marketing.

 Elevate your business

Hey, I’m Mel van Deventer, founder and owner of Insightful Creative, with over a decade of experience across design, digital & marketing. If you’re ready to attract, nurture and grow your ideal customers (sub for clients, participants or community, whichever term you prefer), you’re in the right place!  

As a highly skilled digital business manager and strategist, I partner exclusively with profit-for-purpose, non-profit and membership-focussed organisations, businesses and entrepreneurs with a positive impact at heart across the health, wellness, community service and disability sectors.

From start-ups to SMBs and corporate enterprises – if you’re looking for a conscious partner to elevate your marketing, growth and automation in your business, while supporting your team and scaling your impact, I’d love to hear from you.

Marketing & Growth, simplified.

How many hats are you wearing as a business owner or entrepreneur?

3..4..5..lost count? Perhaps it’s time to take a load off your shoulders and engage someone who ‘gets it’ to support you where and when you need it – whether it’s with a one-off project or a monthly package, it’s your choice and I’m here to help!

Brand Design

Email Marketing

Social Media

Digital Marketing

Copywriting + Content


Digital Strategy

Wordpress + Websites

Marketing Automation


Training + Support

100% Virtual Service

Whether you’re starting-up or scaling-up, having a knowledgeable, friendly & reliable digital marketing expert supporting you can be a real game-changer for your business and your team.


Kind Words, Happy Clients

Mel has a professional approach to creativity. She listened to what we wanted and created something with attention to detail. Her knowledge and expertise were exceptional and her assistance was personalised and reached beyond expectation.

We’ve created a brand that has meaning and resonance. Our business has grown massively since rebranding and continues to grow since updating our website.



Social Media Blueprint – Team Training Series
Simple and easy to understand! Delivery of content was great.
Very flexible, reliable and supportive.

I just wanted to take the time again to personally thank you for your knowledge and ways of teaching! For me, this [training series] was super beneficial for my skill set and to expand my own knowledge in all things social media.

Delivery of content was always inviting and simple to understand and I look forward to continuing to work with you in the future.

Tanika, CCLO Living


Mel works very professionally. We successfully handed our booklets out, with excellent feedback.

Highland Grove Preschool


Social Media Blueprint – Team Training Series
What’s the most important thing people should know about working with me?

How friendly & amazing you are. I gained a lot of knowledge in terms of social media & marketing, and how to word things better for marketing purposes.

Shay, CCLO Living


Some of the brands I’ve worked with